CORONAVIRUS: HOW TO GROW YOUR BRAND DURING A LOCKDOWN

Tiffiney Cornish
8 min readMar 23, 2020

Original article posted on TC Creatives: Branding & Design Studio.

Every day we hear more and more news about COVID-19, the latest few strands of the highly infectious Coronavirus. Coronavirus cases have been growing exponentially throughout the world. With the latest rapid increase in cases in the United States, there have begun to be new orders put in place that directly affect business owners because of health risks.

The Coronavirus has prompted new mandates, including shelter-in-place in large states such as California, New York, and Washington. The ever-expanding restrictions have caused uncertainty for business owners and entrepreneurs. Business owners have been forced to close their doors, and those who are capable, forced to work from home.

Though these new regulations can cause a decrease in revenue, prompt downsizing, and stifle growth, there are a few ways that business owners and entrepreneurs can use this new system to their advantage to grow their brand and streamline their business.

BUILD BRAND TRUST

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Tiffiney Cornish

Founder of TC Creatives: Branding & Design Studio and Bias Lab. 15+ years of marketing and brand experience. We build bold brands. www.tc-creatives.com