This article was originally posted at TC Creatives For as long as we can remember, we would go to a mall, glance through a Payless window, and continue to walk on. Not because there was anything wrong with the shoes or socks, but because it was Payless. …

This article originally appeared on www.TC-Creatives.com So you want to start a business, and you keep hearing that you need branding. Immediately, you think about getting a logo and website to showcase your new products and services. It’s all so exciting. However, branding is more than just a logo. Before…

Article originally published at https://tc-creatives.com/3-major-brands-p…reat-logo-design/ Once upon a time, there were logos that were overlapping, cartoonish, and even illustrations. There was no separation between elements. And, if it wasn’t for the use of color, there would be no defined shapes. …

For the 30th anniversary of their “Just Do It” motto, Nike released an advertisement featuring ex-NFL player and activist Colin Kaepernick. …

Originally posted at https://tc-creatives.com/6-traits-of-a-strong-business-name/ The #1 goal of your business name is to generate customers. The average attention span is 8 seconds, 1 second shorter than the attention span of a goldfish (Huffington Post). Your company’s name should be dynamic, visual, and unique to attract consumers and build a culture…

Original article found at www.tc-creatives.com The most important thing about your business is not your logo, name, or your products and services. I know, crazy right? We spend so much time developing what we will offer to the world and it’s not even our most valuable business asset. Well, what…

Your website is the most visible marketing asset for your business. It can be accessed from anywhere in the world at any time. Because of this, customers use your company’s website to make numerous assumptions about your brand. Understanding design and customer interaction is a key part of a successful…