Why You Need a Brand Strategy Before Doing Anything for Your Business

What is a brand strategy

A brand strategy is a plan on how to help your business connect with its audience. It includes critical things like your mission and purpose, audience, values, and competitor advantage.

Creating a brand strategy

To craft your brand strategy you have to dig deep into why you are starting your business. First, you must have a clear understanding of the problem your company is going to solve.

Developing your mission statement

Your company’s mission statement is the goal of the company. What is the company looking to do? Google’s 2017 mission statement is “to organize the world’s information and make it universally accessible and useful.”

Developing your purpose statement

Your company’s purpose is why the company is necessary. Companies that do well often exploit a hole in a given market. Though some products or services are like yours, they may still leave a void for your audience. When defining your purpose statement, you want to explain what that void is and why it is necessary to fill it.

Understanding your target audience

Your target audience is the type of people you will be marketing your product and services to. It is easy to use generalizations when you talk about marketing. However, specificity helps to define goals better and plan to start.

Determining your brand values

We are in a time where companies are gaining and losing customers based on their values. Boycotts of brands such as Nike are direct results of company brand values. Nonetheless, companies are being more public about their brand values than before.

Defining your “onliness”

Before marketing to your clients, you need to articulate your company’s ‘onliness.’ Your onliness is also known as the competitor strategy. What is it that only your company can do?


Now that you have defined your brand strategy, it is time to put it all together. You can now start developing your brand voice, motto, and brand personality.

We build bold brands. www.tc-creatives.com

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