SOCIAL MEDIA MARKETING IS BROKEN — HERE’S WHAT’S REPLACING IT IN 2023

This article originally appeared at https://tc-creatives.com/social-media-marketing-is-broken-heres-whats-replacing-it-in-2023/

Marketing is changing at a record pace and businesses are working hard to keep up. Social Media Marketing (SMM) is dying. Content is barely being delivered to many users and brands are not getting a high return on investment from their social media campaigns anymore.

Why is this happening? Social media has put profits over user experience and advertisers. Facebook and Instagram have made algorithmic changes prioritizing profits and content monetization, like changing what shows on your timeline, how often an ad is shown against your followers’ posts, and the heavy push for integrating suggested content into your timeline to compete with competitors. These changes have not only hurt advertisers’ ability to reach customers but also the experience of the users as well.

The algorithms aren’t the only problem. Tracking issues due to the Apple iOS14 update and other privacy laws changes (yes, you GDPR), have made it harder for apps to see what users are searching for and engaging with, turning what once was amazing audience insights into a shot in the dark.