Nike’s New Ad Featuring Kaepernick Gives Masterclass In Brand Values

Standing For Something

Nike has always publicly stood by their values and beliefs. Last week, the French Open banned tennis-champion Serena Williams’ life-saving bodysuit, citing that the player “must respect the game and the place”. Nike, the creator of the bodysuit, leaped into action. The brand took to social media to post a meme stating “You can take the superhero out of her costume, but you can never take away her superpowers. #JustDoIt.”

A Masterclass in Brand Values

Brand values communicate what your company believes in. They are one of the things that differentiate you from your competitors. Having values that touch a customer on a personal level, builds a relationship between them and your business. This keeps the customer coming back and recommending you to friends.

Will It Hurt Or Help?

Along with investors selling shares, some people have taken to social media posting videos of themselves burning and destroying Nike products (which they’ve already purchased). Some users have also called for a boycott of Nike products.

Defining Your Company

Strong companies often connect with their customers on a value level to build an emotional connection between the customer and the brand. Customers who feel that you share similar beliefs about what’s important are more likely to support your business.

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