Facebook Forces Brands to Activate In-App Checkout on Shops
5 min readMay 9, 2023
Facebook and Instagram Shops have been game changers for businesses, providing a platform to reach millions of potential customers from around the world. I cannot begin to count the number of times I’ve visited, revisited, or bookmarked a shopping carousel ad on either Facebook or Instagram. With each view, click, or save, I’ve found my way back to the brand’s website doing a deep dive…