5 THINGS TO CONSIDER WHEN CREATING CONTENT FOR SOCIAL MEDIA

Originally posted on tc-creatives.com

Is your social media content strategy something like posting anything that comes to mind, maybe watching what people engage with? You are not alone. This is something that many entrepreneurs do early in their branding. They post things that relate to their brand, themselves, the world, pop-culture, lunch, and anything else that comes to mind in an effort to populate their social pages.

Social media can be a hard thing to manage. It can be daunting for new entrepreneurs who either don’t know how to articulate their value to their audience clearly or are intimidated by the designing assets needed to stand out in a crowd.

While we know that you should have a strategy for every aspect of your brand first, if you are starting to post on your social channels to build brand awareness, there’s a simple formula for creating excellent social media content to help connect with your customers and build awareness of your brand.

Before posting anything on social media, ask yourself these 5 questions:

1. Is it authentic?

2. Is it shareable?

3. Is it something that will start a conversation?