Tiffiney Cornish
4 min readFeb 11, 2021

Originally posted on tc-creatives.com

Black woman creating social media content

Is your social media content strategy something like posting anything that comes to mind, maybe watching what people engage with? You are not alone. This is something that many entrepreneurs do early in their branding. They post things that relate to their brand, themselves, the world, pop-culture, lunch, and anything else that comes to mind in an effort to populate their social pages.

Social media can be a hard thing to manage. It can be daunting for new entrepreneurs who either don’t know how to articulate their value to their audience clearly or are intimidated by the designing assets needed to stand out in a crowd.

While we know that you should have a strategy for every aspect of your brand first, if you are starting to post on your social channels to build brand awareness, there’s a simple formula for creating excellent social media content to help connect with your customers and build awareness of your brand.

Before posting anything on social media, ask yourself these 5 questions:

1. Is it authentic?

2. Is it shareable?

3. Is it something that will start a conversation?

4. Does it evoke emotion?

5. Does it provide value?

If you create content that doesn’t answer yes to one or more of these questions, skip it. It will clutter your social channels and work against your purpose — to build trust in your brand.

Let’s dive into each of these questions to show how using these parameters can help you create killer social media content for your brand.


1. Is it authentic?

Increasingly, authenticity is a top priority for people interacting with brands in 2021. In SproutSocial's recent 2021 predictions for marketing, Kamillah Jones said brands should “Reflect on who you are as a brand and take action on who you want to be moving forward.”

While you are trying to introduce people to your brand and build your community, make sure your posts speak…



Tiffiney Cornish

Founder of TC Creatives: Branding & Design Studio and Bias Lab. 15+ years of marketing and brand experience. We build bold brands. www.tc-creatives.com