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TC Creatives

Originally posted on

Black woman creating social media content
Black woman creating social media content

Is your social media content strategy something like posting anything that comes to mind, maybe watching what people engage with? You are not alone. This is something that many entrepreneurs do early in their branding. They post things that relate to their brand, themselves, the world, pop-culture, lunch, and anything else that comes to mind in an effort to populate their social pages.

Social media can be a hard thing to manage. It can be daunting for new entrepreneurs who either don’t know how to articulate their value to their audience clearly or are intimidated by…

Original article posted on TC Creatives: Branding & Design Studio.

Every day we hear more and more news about COVID-19, the latest few strands of the highly infectious Coronavirus. Coronavirus cases have been growing exponentially throughout the world. With the latest rapid increase in cases in the United States, there have begun to be new orders put in place that directly affect business owners because of health risks.

The Coronavirus has prompted new mandates, including shelter-in-place in large states such as California, New York, and Washington. The ever-expanding restrictions have caused uncertainty for business owners and entrepreneurs. …

This article was originally posted at TC Creatives

For as long as we can remember, we would go to a mall, glance through a Payless window, and continue to walk on. Not because there was anything wrong with the shoes or socks, but because it was Payless. The shoe chain, known for its trendy styles and cheap (yes, we said cheap) pricing, has a reputation to be just that; cheap.

Over the years Payless’s quality and styles have improved. However, because of its brand positioning, we hadn’t noticed. …

This article originally appeared on

So you want to start a business, and you keep hearing that you need branding. Immediately, you think about getting a logo and website to showcase your new products and services. It’s all so exciting. However, branding is more than just a logo. Before you start designing your brand visuals, you must first determine how you will present your business. This is your brand strategy.

Creating a brand strategy will help your business stay focused, helping it to succeed. …

Article originally published at…reat-logo-design/

Once upon a time, there were logos that were overlapping, cartoonish, and even illustrations. There was no separation between elements. And, if it wasn’t for the use of color, there would be no defined shapes. That time has passed as we continue to see the wave of familiar brands redesigning to fit more minimalistic styles.

Over the past year, we have seen many brands lose their script and serif font styled logos, to more modern, sleek, sans-serif styles. …

For the 30th anniversary of their “Just Do It” motto, Nike released an advertisement featuring ex-NFL player and activist Colin Kaepernick. Kaepernick has been under scrutiny since 2016 when he became the first NFL player to take a knee during the National Anthem in protest for the killings of African-Americans by the hands of police officers.

The advertisement features a black and white portrait of Kaepernick with the statement, “Believe in something. Even if it means sacrificing everything. #JustDoIt.” A nod to the player, who has seemingly lost his career due to his activism.

Nike’s decision to feature Kaepernick is…

6 Traits Of A Strong Business Name

Originally posted at

The #1 goal of your business name is to generate customers. The average attention span is 8 seconds, 1 second shorter than the attention span of a goldfish (Huffington Post). Your company’s name should be dynamic, visual, and unique to attract consumers and build a culture. It is the most used part of your brand and needs to be easy to use in conversation, on your products, website, and marketing materials.

When creating your business name it is important that you have already clarified your brand’s vision and products. Choosing a name prematurely can lead to…

Original article found at

The most important thing about your business is not your logo, name, or your products and services. I know, crazy right? We spend so much time developing what we will offer to the world and it’s not even our most valuable business asset. Well, what is then? It is your customers.

Without customers your business is just an idea waiting to hatch. Without customers your business with surely fail. So it is imperative to understand your customers thoroughly whether your company is new or established.

Your customers should determine just about every aspect of your…

Your website is the most visible marketing asset for your business. It can be accessed from anywhere in the world at any time. Because of this, customers use your company’s website to make numerous assumptions about your brand.

Understanding design and customer interaction is a key part of a successful website. A professionally designed website influences a customers perception of your brand and products.

If you allow your website to become an insignificant part of your marketing efforts it will have an adverse effect on your company’s success. Here are 8 ways having a bad website can hurt your business:

Branding: What It Is and Why It Is Important

“You do branding? That’s like graphic design, right? Like, logos and websites?” — about 30 people we shall not name.

One common misconception about branding is that it is the same as design. And while design is the visual representative of your brand, it is only an element of your branding. Lately the word “branding” is viewed more like buzzword than a staple part of starting a business.

However, branding is a significant part of your business development. It should be highly prioritized when starting a new company. …

TC Creatives

We build bold brands.

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